Companies
The Culture Institute · Culture AI
“What makes an organisation tick?”
The project
A company’s culture is hard to understand, because so many factors come into play. TCI’s Culture Map shows the cultural patterns that shape an organisation. To change them, though, you also need to know why they arise: What situations do employees find themselves in? What stories lie behind an answer in the questionnaire? And where do teams, levels of the hierarchy or countries see things differently?
So TCI and Zeitgeist Labs are adding a layer of qualitative research to the existing method. Alongside the established questionnaires, Culture AI allows in-depth conversations with many more people, from senior leadership to individual teams, across countries and languages.
The analysis is organised the way TCI works. Zeitgeist Labs sets up the Intelligence Dashboard around the Culture Map and links quantitative patterns to the stories, examples and reasons people give in the conversations. What starts as a measurement of cultural patterns becomes a much deeper understanding of where they come from.
Zeitgeist Labs did not just hand us a generic AI tool. Together we translated our methodology into new ways of collecting and analysing data. We can now include considerably more people, across countries and languages, and connect quantitative patterns with the why behind them. It is especially helpful that the Intelligence Dashboard reflects our proven Culture Map logic, which makes cultural tensions visible. We and our clients see the insights in real time. All of it complies with data protection rules and respects data sovereignty. We no longer want to run a project without this kind of data collection and analysis.